Why Jack Knows Nothing

I hesitated starting a blog for many reasons. Not because writing frightens me. Conversely, it's because I enjoy writing too much. If I am not careful, I will spend all my time writing this blog instead of working on the next-generation of JumpKnowledge.

First order of business: the name. When I told one of my smart alec friends the address of my site when it first launched (J-K-N dot com), he suggested with a snicker that JKN stood for Jack Knows Nothing. (Jack is equivalent to Yaakov.)

I thought Jack Knows Nothing would make a good name for a blog because it has a bit of an edge to it. Also I feel that the name sums up nicely the fact that as much as I think I know (and I can be quite opinionated), I have much to learn. About the web. About marketing. About business. About people. About you.